The success story of PWM is a prime example of change, innovation, and adaptability. Founded in 1806 as a textile company, this family-owned business reinvented itself in the 1980s and specialized in the dynamic gas station market. Today, PWM is the recognized global market leader for digital price displays.
A decisive milestone was the groundbreaking innovation of 1984: PWM was the first company in the world to enable the electronic input and display of fuel prices at gas stations. This step revolutionized the industry and laid the foundation for the company’s current success.
PWM is committed to technological excellence. Its products, from robust SMD LEDs to display systems, are tested under extreme conditions to ensure durability and reliability. They also adapt flexibly to various lighting conditions.
With the introduction of “dooh-it“, PWM also offers gas station operators a free, cross-media marketing tool. This system plays customized content on digital screens, increasing customer loyalty and promoting impulse purchases—a strategy confirmed as particularly effective by studies from GS1 Germany.
PWM thinks globally and acts internationally. The company is represented in 160 countries and is continuously expanding its reach, most recently with new activities in Brazil and the redesign of over 1,800 Cepsa gas stations in Spain.
The future at PWM is digital: With cloud control, preventive maintenance, and the use of artificial intelligence, the company continues to strive for efficiency and technological leadership. Innovation, flexibility, and cost-effectiveness remain the central drivers for a successful future.
