PWM is a prime example of a successful German medium-sized company. The outstanding quality of PWM products is based on solid craftsmanship of a family-owned company with a long history. PWM GmbH & Co. KG is a company with a long tradition and regional roots. Connected to the region, yet at home anywhere in the world. In a globalized world in which change cycles are turning faster and faster, PWM employees create real innovations.

PWM is market leader for electronic price displays, with more than 40 years of experience. As a family-owned company with tradition and innovative spirit, we help customers in over 120 countries. Our employees in Bergneustadt and Houston/Texas work with suppliers and partners on six continents and offer products made in Germany.  

Everything from one single source: We design, develop and produce devices that defy any weather and all climatic conditions. We create visual anchors in a world that is increasingly dominated by Internet and virtual gadgets. With PWM displays, our clients stand out – from the competition and in the streetscape.



For us, quality is not a fixed state, but a process that needs constant improve­ment. We live this process every day.


Transparency, openness and honesty towards our customers, suppliers and employees create trust and are the basis for good cooperation.


We take our social responsibility seriously, offering many apprenticeships, support social projects in the region and staying committed to the community.


Continuous innovation and high motivation to improve ourselves are daily tasks for us. Only through progress can we continue to achieve optimal results in the future.


Our customers are the measure of all things and we are only satisfied if they are pleased and excited. Consistent customer orientation is the focus of all our activities.


Employees are the most important success factor for our business. That is why we invest in training and continuous education. Team spirit and collegiality are of high importance to us.


We include all relevant legal requirements in our work.
Conserving natural resources and protecting our environment are very important to us, which is why we are constantly working to improve our eco-balance.


family business with tradition and over 210 years of history, which started out in the textile industry. For seven generations now, the Krawinkel family of entrepreneurs has succeeded in combining traditional manufacturing art, the latest technology and a creative spirit of innovation. In 1984 PWM was the first manufacturer to enable the electronic input of current price data. Based on many years of experience and success with electronic illuminated advertising systems, this innovation for the fuel station industry was the start of PWM’s current global market leadership.

Today, PWM is active in over 120 countries. Innovation remains the driving force of the company, which has turned the monolith into the beacon of the gas station and is now working to help shape the future of individual mobility.

1806 Foundation of the textile company Leop. Krawinkel GmbH Co.

1870 "Industrialization" at Leop. Krawinkel through the acquisition of water-powered machines in textile production.

1899 One of the largest employers in the region with three locations and over 1,000 employees.

1961-63 Diversification of the company's activities, including the purchase of a company for the manufacture of advertising lights.

1969 Closure of the embroidery plant in Bergneustadt. Foundation of Krawinkel Holding.

1984 Renaming of the company for advertising lights to PWM GmbH & Co. KG. Development and production of electronic price displays for the gas station industry.

2002 Foundation of the subsidiary PWM Inc. in Houston, Texas by Dr. Max Ferdinand Krawinkel.

2009 Development of the first IP67 protected digit.

2018 With TRACK, PWM develops the first Internet-based control system for electronic price displays at gas stations.

2020 GO DIGITAL.  PWM begins the decade of digitalization.

2021 dooh-it goes online. The first web-based digital-out-of-home CMS software solution for central administration of all screens at fuel stations. 


© 2023, PWM GmbH & Co. KG